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The process has changed since 24. You could configure and order a Mav and have it delivered to the dealer of your choice for MSRP plus destination - no dickering and guaranteed price. Now if you chose the build your own option, you get a "Net MSRP", an invitation to ask your dealer for a...

Won't there be an option to order from Ford for MSRP plus delivery fees? That is what I was going to do when I bought my Maverick to get around dealer markups. I ended up getting one for ~$2400 under MSRP that the dealer had ordered but had not yet been delivered. I think someone cancelled...

After seeing your post I went back and checked my junk folder - nothing from Ford or relating to the Fathom. Maybe it's a sign I should just stick with my Maverick :)

I signed up more than once, as after reading this I realized I never go any sort of acknowledgement email. Still have not gotten one. Is that part of the process or is the "you are on the list" splash screen all we get?

EV's change this equation though, as routine maintenance is greatly reduced without an ICE. We recently bought a Chevy Bolt, and lack of after sales revenue is often given as a reason some dealers don't seem to care if they sell any EV's.