Fathom Frunk Patent Images Revealed

[onuiebvbevnulib]

Riley said in a past post that the truck would be revealed in early 2027. It has to be the Detroit auto show in Jan. can't think of a better time or event to do it at. Unless Ford does a standalone media event independent of auto shows.

January will be here before we know it. But it would be nice to get some nibbles between now and then. More interviews with engineers and designers, maybe teasing the shape under a tarp, showing styling sketches, or like a close up of various styling elements.

That is what Ford stated.

Like their spotted page here: Congrats, You Spotted the Ford Fathom™

There has been nothing new there since it was found and has the same annoying "Come back Soon" message when Ford has released NOTHING New since the naming announcement on August 6th almost TWO months ago.

The only news on the Fathom since that announcement that have been posted here are from forum members (myself included) who have tracked down interviews and info like patents.

So when @rileyfromford says "Soon™" it now just grates on me as it has a meaningless time frame.

"Soon" is a flexible word that means an action will happen in the near future, but it does not have a strict or fixed definition.

What "Soon" Means

• Unspecified Time: The exact timeframe depends entirely on the context and the person saying it. For a fast task, it might mean minutes; for a major project, it could mean days or weeks.
• Asking for Clarity: As discussed on italki, asking "How soon is soon?" is a way to request a precise deadline or an exact schedule when a vague timeline is not helpful.
• Tone and Emotion: Users on Quora agree that repeating or questioning "soon" can show impatience, doubt, or frustration when you feel you have already waited too long.

So come on Ford. Actually post something NEW.

 

[mark]

Dealers have sat in it and touched it in person at the "Annual Ford Motor Company Dealer Meeting" last month, where dealerships were able to send one or two reps to the meeting (usually it was one of the dealership owners or highest level management from the dealership, not just some random employee). This is already well beyond people seeing photos.



It is called building anticipation, and it is clearly working. Look at us talking about it. Look at this forum full of excitement and rumors and conspiracy theories.



Everything I have seen published so far indicates ordering is planned to open in quarter 1, production begins later. That could mean orders don't even open until March of 2027......production starting later. There is no need for any orders to be placed to determine customer preference if the options and trims will be limited, which reliable sources say they will. This isn't going to be a "25 packages to choose from with 4 trim levels and 15 colors" truck. Ford can crank out thousands of "stock" orders for dealerships to have on the lot to sell to people who didn't pre-order or who don't give a crap about the color or if it is AWD versus RDW, or standard range versus extended range. There is very little need for Ford to even allow pre-orders.

.

 

[mark]

Could also be there are unresolved technical,supply, or marketing issues that need to e solved before committing anything solid in writing.

 

[paneubert]

Could also be there are unresolved technical,supply, or marketing issues that need to e solved before committing anything solid in writing.

Absolutely. Anything is possible. Maybe they are having trouble getting the official EPA range numbers they want to see. Or something else bureaucratic that would delay anything "official" being said, even if an announcement or interview with media was on the schedule for a certain week or month. Or they just intentionally planned a lot of this anticipation out in advance, intentionally doing their first press release announcing the Fathom on August 6th, then putting the test mules on the road in busy areas over the next few weeks, knowing people will notice and take photos and then rumors about body shape and size and all that would spread like wildfire. Driving up anticipation. Not dissimilar to what some celebrities do. Their publicist anonymously tips off the paparazzi about where they will be so that the photos will be "good". Ford clearly has very intentionally had Fathom marketing materials that are CLEARLY meant to have a lot of mystery and "hidden" info. Heck, that "flip book" animated short video was packed with little things that revealed a LOT about the Fathom. All without putting it in words or circling it in the video. We know at least 3 of the colors from another one of the advertisements we have seen. They haven't officially confirmed it, but good sources say yes, those are three of the colors that will be available. Once again, hidden info in an add that didn't ever claim to contain hidden info. It seems like every single official advertisement or statement that has been made has been full of "secrets". All without Ford saying "there is hidden info, go find it".

You know what I mean?

 

[Maverstang]

Could also be there are unresolved technical,supply, or marketing issues that need to e solved before committing anything solid in writing.

There is nothing to suggest there are any program delays so far. All the disciplines are beavering away at meeting their respective task dates on the master vehicle program timeline, which governs every new vehicle introduction.

One of the program sub-tasks is outbound marketing communications, which is what we’re seeing here. I do believe the naming announcement was pulled up simply because the Ranchero rumours were getting out of control and had to be tamped down. Probably that is why it seems there is a big gap between what we saw and what comes next. Bits of information will continue to drip out to keep us engaged until the launch/reveal, so all we can do is patiently wait for the next drop or “leak”, intentional or not.