Fathom top trim model will be priced @ high $30K range

[Snakebitten]

Currently, MSRP is just under $30k WITH destination included.

 

[paneubert]

Currently, MSRP is just under $30k WITH destination included.

But....but....but.....taxes! This is the first vehicle ever sold that did not somehow magically include local/state taxes in their national advertising campaign. Add in the fact that many states will credit you the value of a trade-in against the taxes charged on the new vehicle. Trade something in that is worth 30k? Might only pay 10 bucks in tax on your Fathom. But sure, Ford is being so slimy with this one. Hard sarcasm.

 

[Snakebitten]

I kinda can't blame the folks that are jaded by past history and experiences with the slimy side of the automotive industry.

But the consumer is winning a few battles these days too and now there are dealerships of most brands that have established themselves as no nonsense and gathered public following for such.

I don't think it a stretch to think it will absolutely be possible to acquire a Fathom for "less than $30k, +TTL, as long as you don't mind taking delivery some distance from home.

And while it's true that once you break the $40K barrier, there are a lot more EV options, there's nothing currently at $30k that is pure EV, and a truck, and can carry more than 2 people. Even at $40k there isn't.

Now used, it's a different story of course

 

[mark]

I have 15 dealerships in a 50 mile trade radius. Two within 5 miles are dropping fees and one an hour away used an independent valuation for a trade in on my 2015 Renegade Trailhawk. The local dealer came in several thousand lower. When callenged with the other valuation, they indiacted they would match. What I surmise from that and the promotions I have been receiving is sales are soft, and a simple order would be well received by a dealership when the preorders are open.

 

[TRU-BOOST]

I have 15 dealerships in a 50 mile trade radius. Two within 5 miles are dropping fees and one an hour away used an independent valuation for a trade in on my 2015 Renegade Trailhawk. The local dealer came in several thousand lower. When callenged with the other valuation, they indiacted they would match. What I surmise from that and the promotions I have been receiving is sales are soft, and a simple order would be well received by a dealership when the preorders are open.

It seems like it would be that simple, but it never is. When a new highly anticipated model comes out all of a sudden a full MSRP sale is not good enough for many dealers. Supply\demand is a real thing. Many people dont know that a dealership cannot just as many if whatever car they want. They are allowed only so many allocations of certain models based on their normal volume, geographic location, etc. So if a dealership has a list of 50 people showing interest in a fathom but they are only allowed 6 allocations for the first model year thats when the markups come in. In a perfect world they would all just operate on a 1st come 1st serve basis, but they dont. They slap a crazy high markup on top of the price and see who wants it bad enough to make a horrible decision. It wont be me. I will get one early, but it will be at MSRP or less. In the Chicago area market its a battle, but I always manage.

 

[Snakebitten]

I don't think we, the consumer, will ever KNOW all the ins/outs of the allocation process.

Or to put it another way, the dealerships that have successfully built a reputation for no-nonsense selling, also seem to get a lot of allocations.

If buyers are savvy, and willing to do the due diligence, they do NOT have to put up with the shenanigans anymore.

 

[TRU-BOOST]

I don't think we, the consumer, will ever KNOW all the ins/outs of the allocation process.

Or to put it another way, the dealerships that have successfully built a reputation for no-nonsense selling, also seem to get a lot of allocations.

If buyers are savvy, and willing to do the due diligence, they do NOT have to put up with the shenanigans anymore.

It varies slightly from brand to brand, but the process is similar with them all for the most part. Its been a good 20 years since I have worked directly at a dealership, but have been in the auto industry in some form or another for 30+ years. Not to mention I have gone through the process well over a dozen times as a buyer. Several of those being with Ford. Im quite familiar with their process.
The only brand in my experience that makes the process miserable is Toyota. They cannot "order" you a vehicle. Meaning you can select exactly what you want, and they will see what they can do to get it. Toyota corporate builds whatever the hell they want and put it on an inventory list for dealers to choose from. If something matching your description is available pops up the dealer tries to get it. Sometimes they succeed. Sometimes they dont. They will usually reach out to offer you several vehicles that are kinda close to what you wanted, just not exactly. I've done it twice with a manual Corolla hatchback for my son and a GR Corolla for myself. Never again.