Fathom top trim model will be priced @ high $30K range

[graycorgi]

Actually this is not true. Ford is still doing the same old trick here. It clearly says so on their website.

I think this misses my point. When Kia says "Starting under $30k" it is a lie because of a fee that they themselves add to the price. When Slate says "starting under 25k" it is also a lie for the same reason. When Ford says "starting under $30k" it is not a lie for any reason under their control - all of the cost and fees that Ford puts on the car is included in the under 30k.

Yes there are dealer fees and all of that. Ford does not set those. Ford, Kia, Slate DO set the destination fee.