A change to the Fathom site? - "Dealer sets selling price"

[mark]

“Dealer sets selling Price” , was this recently added to the site. I do not remember seeing that before.

 

[onuiebvbevnulib]

That is a good thing.

So when pre-ordering begins in early 2027 you will have dealers to choose from and you will know what price they will be selling the Fathom at. No more guessing.

 

[commadorebob]

My dealer of choice doesn't do markups. They make way more money in the garage to bother with those shenanigans.

 

[onuiebvbevnulib]

My dealer of choice doesn't do markups. They make way more money in the garage to bother with those shenanigans.

Same with my dealer (doesn't do markups).

However there are a lot of dealers who do and having the upfront prices known when you send your pre-order to a dealer means you can shop for one who honors MSRP price and ignore those who don't.

There are a number of video's out there (usually Slate biased) that are saying that the Fathom will not be available to order for $28,350 base + $1,595 because of demand and dealers marking it up. Some even say to $45,000.

So knowing the price that a dealer is going to charge before you place the order will stop most of that from ever starting. Sure there will be some who do but hopefully those will be avoided.

 

[Snakebitten]

The whole Slate vs Fathom thing is dissapointing.
Why is EVERYTHING gotta be good-team/bad-team.

I choose team-EV truck to prosper. Especially if it's hometeam engineering and jobs.

Having said that, it's probably true that some greedy venture capitalist owned dealerships will try to squeeze the Fathom for everything they can get out of it. But many won't. Recent history taught some lessons regarding

 

[Prickly Pear]

My dealer of choice doesn't do markups. They make way more money in the garage to bother with those shenanigans.

EV's change this equation though, as routine maintenance is greatly reduced without an ICE. We recently bought a Chevy Bolt, and lack of after sales revenue is often given as a reason some dealers don't seem to care if they sell any EV's.

 

[mark]

That is a good thing.

So when pre-ordering begins in early 2027 you will have dealers to choose from and you will know what price they will be selling the Fathom at. No more guessing.

The whole Slate vs Fathom thing is dissapointing.
Why is EVERYTHING gotta be good-team/bad-team.

I choose team-EV truck to prosper. Especially if it's hometeam engineering and jobs.

Having said that, it's probably true that some greedy venture capitalist owned dealerships will try to squeeze the Fathom for everything they can get out of it. But many won't. Recent history taught some lessons regarding

The two trucks are really not for the same demographic market.

 

[Basenji703]

It will be interesting to see if the markups over MRSP happen. I am betting that they will. I hope I'm wrong!! I'm afraid that in my area, Hampton Roads Virginia, it will be the rule rather than the exception. I am afraid that I will have to travel to a dealer outside of my area to get one at a reasonable cost. If Ford wants to sell 100,000 it seems to me that requiring a reasonable set price would prevent the markup and help sell the Fathom.