Rumor: January announcement (release event + build & price)

[mark]

Thanks. Good to know the process Ford uses.

 

[metroshot]

Thanks. Good to know the process Ford uses.

But then we might be surprised with a different game plan going forward with Ford marketing.

Ford could create more excitement by releasing demo models first, allowing test drives and then filling pre-orders later.

The only issue would be customers that do not have a pre-order and wanting one immediately.

That might create more issues with dealers trying to snag your ordered Fathom from underneath you which I have also seen....

 

[mark]

when the MAverick was released, I recall there were vehicles placed at our local dealers to veiw and sit in, but not available to drive. That would be fine with me.