Rivian and Tesla have already proven your point in automotive. Rivian did it well enough that VW Group sent them billions to get access to their software/hardware stack.
In my division we had an adage: "Start by assuming it's your fault". That really worked to eliminate finger pointing. We had to work with an entire universe of third party hardware and software, so the natural human impulse to get defensive and finger point. It's a very human thing to start with...
I should add my favorite developer mantra here. IMHO, it summarizes my entire career in software...
The 6 Stages of Debugging
That can't happen.
That doesn't happen on my machine (or car or truck).
That shouldn't happen.
Why does that happen?
Oh, I see.
How did that ever work?
I have walked...
You asked a totally fair question. I drive a Maverick. I've had 4 recalls (done in the driveway by Ford Mobile Service), with one pending. They were painless. That legacy stack had plenty of teething problems. It's not unique to Ford. GM has been struggling with their Ultium platforms.
I can...
The automotive software stack is a thing unto itself. From what I've read, the team developing it is not connected to the legacy Ford team. We're all just going to have to wait and see how it all works.
I spent decades as a software engineer in the Advanced Research & Development division of a...
I left my software days in the rear view mirror a few years back. But I still remember (in my last years) being amazed at what I could get done in 20 milliseconds on a CPU with a high CPU core count and clever parallel-optimized algorithms.
So I figure, if it comes to war with the machines...
>> this new electrical architecture will be on 90% of our vehicle fleet by 2030
That is a huge statement with big implications across the Ford product line.
edit: I guess I'd dial back what I said depending on what he meant by "system". Just the software? The software and the 48V wiring...
With the Maverick, you were able to catch one in person when Ford did a dealership service tour prior to release. They were taking them around to dealerships to familiarize the service staff with the vehicle. I don't remember how far in advance of sale that was.
Just to be provocative, I don't think we've truly had an attractive truck since the 50s...
https://www.oldcarsweekly.com/features/car-of-the-week-1950-chevy-3100-pickup
I think the "car-verse" is way too focused on the Fathom itself. Fathom is just one "top hat" on a platform that will serve up multiple form factors, economically built in one plant.
Just speaking for myself, I'm more into the platform's engineering than I am the specifics of the Fathom. If the...
Fascinating - thanks for sharing.
I replayed the parts where the Fathom and Maverick drove by (because I have a Mav in the driveway and know how tall it is). I know the frame of perspective has moved a bit, but I'd swear the Fathom was a hair taller than the Maverick - which contradicts...
I'm sticking to my Detroit Auto Show full reveal date. Media day is 14 January.
It supports/boosts the region Ford lives and works in
It vibes with the general time guidance Ford interviewees have been hinting at
It vibes with Ford getting some "ground truth" about order quantity early enough...
Just because I was curious, I walked out to my Maverick just now with a measuring tape. The beltline is a solid 12" beneath my eyes. They could raise that 6" and it wouldn't affect my visibility at all - well, it would affect my ability to look at the pavement 6" away from the truck. The...
I would imagine they supplement the bolts with structural adhesives. I think one of the videos even showed a bead of adhesive being laid down at the join?
People don't respect modern structural adhesives enough. Structural adhesives are widely used across the automotive and aerospace industry...
https://www.repairerdrivennews.com/2026/08/28/ford-installs-gigacasting-equipment-as-it-moves-to-make-cheaper-evs/
https://www.industryarsenal.com/p/weekly-gigacasting-news-61
Another article on factory progress. Mostly rehashing old news, but it does have one detail on who makes the...