- First Name
- Riley
- Joined
- Aug 3, 2026
- Threads
- 1
- Messages
- 27
- Reaction score
- 122
- Location
- Long Beach, CA
- Vehicles
- UEV
Soon™![]()
"How soon is soon?""Soon" is a flexible word that means an action will happen in the near future, but it does not have a strict or fixed definition.
What "Soon" Means
- Unspecified Time: The exact timeframe depends entirely on the context and the person saying it. For a fast task, it might mean minutes; for a major project, it could mean days or weeks.
- Asking for Clarity: As discussed on italki, asking "How soon is soon?" is a way to request a precise deadline or an exact schedule when a vague timeline is not helpful.
- Tone and Emotion: Users on Quora agree that repeating or questioning "soon" can show impatience, doubt, or frustration when you feel you have already waited too long.
I would like Riley from Ford to answer "How soon is soon?" from the post " Soon™"Not a year.
Fair enough!I don't know if we can compare anything Ford has done in the past pre-release and what they are doing with this first UEV vehicle.
Or put another way, I don't know of any release that they have done in recent history that is anywhere as important to Ford.
I'm not defending or condemning. Just along for the ride with a very important moment in the history of the most Legacy manufacturer of them all.
Dealers have sat in it and touched it in person at the "Annual Ford Motor Company Dealer Meeting" last month, where dealerships were able to send one or two reps to the meeting (usually it was one of the dealership owners or highest level management from the dealership, not just some random employee). This is already well beyond people seeing photos.One of the dealers I spoke with said they showed a photo of the Fathom to the Dealers, but they were not allowed to copy the image.
It is called building anticipation, and it is clearly working. Look at us talking about it. Look at this forum full of excitement and rumors and conspiracy theories.What does Ford gain by delaying a release of an image and some dimensions, with trims and opions to follow a month or so later?
Everything I have seen published so far indicates ordering is planned to open in quarter 1, production begins later. That could mean orders don't even open until March of 2027......production starting later. There is no need for any orders to be placed to determine customer preference if the options and trims will be limited, which reliable sources say they will. This isn't going to be a "25 packages to choose from with 4 trim levels and 15 colors" truck. Ford can crank out thousands of "stock" orders for dealerships to have on the lot to sell to people who didn't pre-order or who don't give a crap about the color or if it is AWD versus RDW, or standard range versus extended range. There is very little need for Ford to even allow pre-orders.If production is scheduled for first quarter, would it not make sense to get a 60 day lead on preorder interest to help define the production material run?