It is not Ranchero. It is Ford Fathom™. $28,350 Starting Price

[rileyfromford]

Hey all, Riley here from Ford. I know a bunch of you have had money on Ranchero for a while now and I wasn't helping the matter, so let me just rip the bandage off: it's Ford Fathom™.

”Fathom" traces back to a nautical unit of measurement, originally defined as the distance between a person's outstretched arms, a fitting metaphor for a truck built to meet people wherever they are in life. Fitting, right?

Here's what I can give you, since you all have earned more than a teaser:

• $28,350 starting MSRP (Standard Range battery, before destination/delivery and doc fees). Pre-orders open early 2027, deliveries later that year.
• BlueCruise comes standard on every single Fathom — hardware-ready for Ford's next-gen hands-free highway driving from day one.
• Bi-directional power. Yes, it's real. AC output, more details to come.
• Frunk — confirmed.
• Phone as a Key, and both CarPlay and Android Auto.
• More passenger space than a RAV4. This isn't stripped down to hit a price point — it's built smart from the platform up, which is a different thing entirely.
• Deep Apple Maps integration baked directly into the vehicle — not phone mirroring, actually embedded in the stack — and it's also what powers the next-gen BlueCruise on-ramp to off-ramp handling, that will also be available with Fathom.

Now here's what we’re holding back, because honestly, a little mystery is fun:
Bed dimensions. Whether there's a second battery option beyond Standard Range, and what that gets you. What that surfboard-out-of-the-bed panel in the flipbook is… Colors.

You've been closer than you know on some of this. Have at it.

See more here! https://www.ford.com/electric/fathom/


Oh, and admins/mods, are we changing the forum name? Slide into my DMs if you want to start a beautiful friendship.

Riley from Ford

 

[The Electric Duo]

LOVE THE PRICE!

 

[ScooterAsheville]

IMHO, this thing will sell out for three years of production within the first hour.

I think it would be an amazing customer appreciation gesture if Ford would send existing Ford owners invites to order one week before opening to the general public.

 

[rileyfromford]

IMHO, this thing will sell out for three years of production within the first hour.

I think it would be an amazing customer appreciation gesture if Ford would send existing Ford owners invites to order one week before opening to the general public.

See more here! https://www.ford.com/electric/fathom/

 

[Garbone]

Well damn........

Some things wanted to replace MachE. More range than my Select. More cargo space to enable camping, Factory hitch. Could see myself getting a big battery Fathom...

The name is, mehhhh...

 

[truckplease]

Thanks to the Ford team working to make this happen. Bi-directional power is a feature I've been hoping for!

 

[eStang]

See more here! https://www.ford.com/electric/fathom/

@rileyfromford Any idea when more timeline info about other UEV models will be disclosed?
I'm more interested in a sedan. And would love it to be called Falcon.

 

[truckplease]

I think it would be an amazing customer appreciation gesture if Ford would send existing Ford owners invites to order one week before opening to the general public.

Especially those of us that had the Mach-E or Lightning.

 

[NeighborGeek]

• Deep Apple Maps integration baked directly into the vehicle — not phone mirroring, actually embedded in the stack — and it's also what powers the next-gen BlueCruise on-ramp to off-ramp handling, that will also be available with Fathom.

This point seems a little ambiguous. Just to be clear, you're calling this out as an embedded feature separate from phone mirroring, but the truck WILL still support Carplay/Android Auto phone mirroring, right?

 

[rileyfromford]

IMHO, this thing will sell out for three years of production within the first hour.

I think it would be an amazing customer appreciation gesture if Ford would send existing Ford owners invites to order one week before opening to the general public.

I'm going to share this with the team.

 

[The Electric Duo]

This point seems a little ambiguous. Just to be clear, you're calling this out as an embedded feature separate from phone mirroring, but the truck WILL still support Carplay/Android Auto phone mirroring, right?

Yes, they confirmed it will also support Carplay and Android Auto.

 

[Grumpy2]

Great News!!!
Looking forward to more information.

 

[jsus]

@rileyfromford Any idea when more timeline info about other UEV models will be disclosed?
I'm more interested in a sedan. And would love it to be called Falcon.

And E-scape writes itself.

 

[dorbi]

Holy cow. "Fathom" is such a cool name for this pickup. So stoked at the price, and the hardware consistency across all Fathoms.

I'm in for one pretty much no matter what.

 

[dorbi]

This point seems a little ambiguous. Just to be clear, you're calling this out as an embedded feature separate from phone mirroring, but the truck WILL still support Carplay/Android Auto phone mirroring, right?

I'm wondering if this means CarPlay Ultra?