dorbi

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I wagering the blurred things are the main screen, the driver display, and the turn indicators.
My prediction is no driver display. But we definitely saw the headlights and taillights blurred. Taillights were on the inside of the mock bed
 

rileyfromford

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The Autopian noticed a QR code easter egg on the camouflage of the 30K pickup prototype, which takes you to 3 secret new videos:

VIDEOS: https://www.ford.com/spotted/?fcid=qrc-camo-lifestyle&qrcid=qrc=camo-lifestyle-fv-spot

The 3 videos include an intro from Alan Clarke, VP Advanced Development Projects. He runs Ford’s Long Beach EVDC (Electric Vehicle Development Center). This is what he says:

“Welcome, chances are you saw something on the road that piqued your interest and you’re here because you’re curious,” Clarke begins. “You’re just like us — really interested in new technology, innovation, and something pretty unique and interesting you saw on the road.”
“This website will be your exclusive window into our progress — a place where we show you how we’re doing things differently as our team develops an electric vehicle that’s accessible and exciting, one innovation at a time. So come on back sometime soon and take a look at the different things that this team across the world is doing to make sure that this product is ready for market in 2027.”

There's also an assembly video and a snow test track video.

Some screenshots:

Ford_Ranchero_Ford-Closeup_5.webp


Ford_Ranchero_Ford-Closeup_8.webp


Ford_Ranchero_Ford-Closeup_7.webp


Ford_Ranchero_Ford-Closeup_3.webp


Ford_Ranchero_Ford-Closeup_4.webp



LINK TO VIDEOS: https://www.ford.com/spotted/?fcid=qrc-camo-lifestyle&qrcid=qrc=camo-lifestyle-fv-spot
You are all analyzing these pixels harder than the spy photographers I swear! No Ranchero badge in sight yet, but hang tight... I sent this to the team and they love watching you work away at it.
 

dan_meh

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You are all analyzing these pixels harder than the spy photographers I swear! No Ranchero badge in sight yet, but hang tight... I sent this to the team and they love watching you work away at it.
Suggestion for Easter Egg Hunt in the next video. Would have loved to see a bull logo like the one in the forum logo as a hood ornament or sticker on the bench car. Maybe someone towing a Cozy Coupe with a test mule drives through the background.

Let the presenter ignore it and see if anyone spots it.
 

WXman

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Any time a brand new clean sheet design vehicle goes into production, there are bugs and issues that have to be worked out. It usually takes 2 to 3 model years to really make a brand new vehicle mostly problem free.

What we're seeing here is not only a brand new vehicle, but a brand new manufacturing process, vehicle construction, and wiring architecture all wrapped up in one. I hope I'm wrong, but I expect that the Fathom is going to have serious teething pains for the first few years if not longer.

I will plan to lease one and pray that it stays in my garage more often than the dealer's. It is interesting what Ford is doing here though, and if it works it'll probably bleed over to other OEs.
 
 
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