Wall Street Journal: Ford Wants to Sell 100,000 Fathoms in Year One

[Flash]

The feedback i am getting from local dealers is discounts to secure an order, not markups.

For Fathoms? Or just car sales in general?

 

[mark]

I have only discussed the Fathom. So far, they are telling me they will beat the X Plan and Costco pricing. I asked if CERT qualified as First Responder discount, and got a yes. Don’t know if that will actually happen, but every response I get (spoke with three dealers so far) is “give me a chance”, not get in line. Florida dealers have a $1000 processing fee that they add to MSRP. It went away with one dealer in a conversation with a few promotional discounts. I am not claiming they are matching Long MacArthur or Grainger, just in getting feed back that has markups before you get in the door. We have alot of dealers within 50 miles. Closest is Autonation, which has good reputation for sales and service. I hope they follow through. Keeps my life easy!

• Add. Ford Offers:
• 2026 College Student Recognition Exclusive Cash Reward Pgm. 32896-$750
• First Time Buyer FMCC Bonus Cash 33248-$750
• 2026 Military Recognition Exclusive Cash Reward 32894-$500
• 2026 First Responder Recognition Exclusive Cash Reward 32898-$500

first time and first responder wipes out the dealer processing fee, start with MSRP.

Will know more in 90 days!

 

[Flash]

Will know more in 90 days!

You know something the rest of us don't that happens on approximately December 1st?

 

[mark]

No, the CEO said he will begin taking orders late 2026 early 2027. Thats were 90 days came from. I have no ties to anything, do not even own a Ford today. This vehicle checks all my boxes as my current ride is 12 years old, 145,000 miles. Great condition, however the Renegade was discountinued in 2023, and parts will get scarce for a 2015 Trailhawk in a few years. Bought in 2014.

 

[Dave H]

100,000. They sold 2 million Model T's in 1923. Is this a reachable goal?