What features do you hope the Ranchero EV might have?

[metroshot]

I want everything that I have on my Mach E Premium!

Sounds like I will have to upgrade in trim because no way it would be under $30K.

Anyone know if there will be an XLT, Lariat, Platinum or King Ranch version Fathom ?

 

[commadorebob]

My must-haves, or else I keep my Maverick:

• BlueCruise
• A bold blue paint (not pastel blue)
• Vented seats
• Trim on par with or better than Maverick Lariat
• 360 cameras
• The ability to turn off one-pedal. I have too much muscle memory coasting by taking my foot off the gas.

My unlikely wishes:

• A bed the same size as the Maverick so I can reuse my bed accessories.
• Autopark
• The digital trailer mirrors the Expedition has
• Factory wrap options in lieu of a large paint palette.

 

[WXman]

Some of the things you guys want are mutually exclusive with a $30k price tag

But I guess there would be no problem with Ford doing a Platinum trim level of this truck and putting all the things you're asking for in that trim. As long as they keep the XLT simple and inexpensive with the things we need and not necessarily what we want I'm all good with that.

 

[Maverstang]

I’m waiting to see if Ford decided to dump the AM/FM radio, as some others have done.

Both Tesla and Rivian have eliminated the radio in favour of internet connected radio apps, which are dependent on cellular connections and subject to injected advertising or subscriptions.

I can’t believe Ford would do that to their traditional customers base, many of whom depend on free radio in areas with poor data coverage. But some of the skunkworks guys have lots of Tesla ideas so it’s possible.

I will be extremely disappointed if there is no conventional radio.

 

[commadorebob]

Some of the things you guys want are mutually exclusive with a $30k price tag

But I guess there would be no problem with Ford doing a Platinum trim level of this truck and putting all the things you're asking for in that trim. As long as they keep the XLT simple and inexpensive with the things we need and not necessarily what we want I'm all good with that.

Yes, I am aware that what I want will be more than $30K. The whole "$20K" Maverick thing never bothered me because I went with a Lariat Lux 4K. I've become hoity-toity as I've gotten older...

 

[ScooterAsheville]

Yea, I want goodies. I'm willing to pay for goodies.

On various forums, especially over on Slate (where they specialize in hating Ford), there's a narrative that you cannot buy a stripped XL trim these days. They're totally full of it. Ford's earnings earlier this year made a point that they're upping the proportion of base trims in 2026 to meet customer demand. And you can order anything from Ford exactly as you want it - as many of us have.

Another favorite narrative is how dealers will charge $5,000 above MSRP. Again, not if you have half a brain. Even in the early days, you could order a Maverick from one of the national volume dealers like Long McArthur, and they deliver to your driveway for $500. Those guys get hundreds of a popular model every month, and they typically discount from sales day one. And your local dealership doesn't care. They make money from service, not sales.

 

[Basenji703]

Yea, I want goodies. I'm willing to pay for goodies.

On various forums, especially over on Slate (where they specialize in hating Ford), there's a narrative that you cannot buy a stripped XL trim these days. They're totally full of it. Ford's earnings earlier this year made a point that they're upping the proportion of base trims in 2026 to meet customer demand. And you can order anything from Ford exactly as you want it - as many of us have.

Another favorite narrative is how dealers will charge $5,000 above MSRP. Again, not if you have half a brain. Even in the early days, you could order a Maverick from one of the national volume dealers like Long McArthur, and they deliver to your driveway for $500. Those guys get hundreds of a popular model every month, and they typically discount from sales day one. And your local dealership doesn't care. They make money from service, not sales.

I too am willing to pay for some goodies. I am old, 77, and even if this is going to be my surf mobile to carry surfboards, I want the blindspot and other safety stuff as well as some comfort stuff. If it has that stuff, I may even use it to run errands and other 'round town stuff. I am too old to want to spend a lot of time "tuning" my Slate.