A change to the Fathom site? - "Dealer sets selling price"

[mark]

“Dealer sets selling Price” , was this recently added to the site. I do not remember seeing that before.

 

[onuiebvbevnulib]

That is a good thing.

So when pre-ordering begins in early 2027 you will have dealers to choose from and you will know what price they will be selling the Fathom at. No more guessing.

 

[commadorebob]

My dealer of choice doesn't do markups. They make way more money in the garage to bother with those shenanigans.

 

[onuiebvbevnulib]

My dealer of choice doesn't do markups. They make way more money in the garage to bother with those shenanigans.

Same with my dealer (doesn't do markups).

However there are a lot of dealers who do and having the upfront prices known when you send your pre-order to a dealer means you can shop for one who honors MSRP price and ignore those who don't.

There are a number of video's out there (usually Slate biased) that are saying that the Fathom will not be available to order for $28,350 base + $1,595 because of demand and dealers marking it up. Some even say to $45,000.

So knowing the price that a dealer is going to charge before you place the order will stop most of that from ever starting. Sure there will be some who do but hopefully those will be avoided.

 

[Snakebitten]

The whole Slate vs Fathom thing is dissapointing.
Why is EVERYTHING gotta be good-team/bad-team.

I choose team-EV truck to prosper. Especially if it's hometeam engineering and jobs.

Having said that, it's probably true that some greedy venture capitalist owned dealerships will try to squeeze the Fathom for everything they can get out of it. But many won't. Recent history taught some lessons regarding

 

[Prickly Pear]

My dealer of choice doesn't do markups. They make way more money in the garage to bother with those shenanigans.

EV's change this equation though, as routine maintenance is greatly reduced without an ICE. We recently bought a Chevy Bolt, and lack of after sales revenue is often given as a reason some dealers don't seem to care if they sell any EV's.

 

[mark]

That is a good thing.

So when pre-ordering begins in early 2027 you will have dealers to choose from and you will know what price they will be selling the Fathom at. No more guessing.

The whole Slate vs Fathom thing is dissapointing.
Why is EVERYTHING gotta be good-team/bad-team.

I choose team-EV truck to prosper. Especially if it's hometeam engineering and jobs.

Having said that, it's probably true that some greedy venture capitalist owned dealerships will try to squeeze the Fathom for everything they can get out of it. But many won't. Recent history taught some lessons regarding

The two trucks are really not for the same demographic market.

 

[Basenji703]

It will be interesting to see if the markups over MRSP happen. I am betting that they will. I hope I'm wrong!! I'm afraid that in my area, Hampton Roads Virginia, it will be the rule rather than the exception. I am afraid that I will have to travel to a dealer outside of my area to get one at a reasonable cost. If Ford wants to sell 100,000 it seems to me that requiring a reasonable set price would prevent the markup and help sell the Fathom.

 

[onuiebvbevnulib]

It will be interesting to see if the markups over MRSP happen. I am betting that they will. I hope I'm wrong!! I'm afraid that in my area, Hampton Roads Virginia, it will be the rule rather than the exception. I am afraid that I will have to travel to a dealer outside of my area to get one at a reasonable cost. If Ford wants to sell 100,000 it seems to me that requiring a reasonable set price would prevent the markup and help sell the Fathom.

The way Ford is setting it up the dealerships have to tell Ford what they will sell the Fathom for.

Unless the dealerships in your area collude ahead of time (which is a lawsuit waiting to happen) one or more will price to MSRP.

If they mark it up you will know ahead of ordering and give your business to one that doesn't.

Since there are 8 Ford Dealerships in your general area you should get at least a few at MSRP.

There are 8 primary Ford dealerships directly located across the Hampton Roads / Tidewater region of Virginia (covering Virginia Beach, Norfolk, Chesapeake, Newport News, Hampton, Suffolk, and Williamsburg), plus a few more in surrounding communities.

Ford Dealerships in the Hampton Roads Region:

• Beach Ford Inc – 2717 Virginia Beach Blvd, Virginia Beach, VA
• Priority Ford – 3420 N Military Hwy, Norfolk, VA
• Cavalier Ford Greenbrier – 1515 S Military Hwy, Chesapeake, VA
• Cavalier Ford at Chesapeake Square – 4021 Portsmouth Blvd, Chesapeake, VA
• Southern Ford Newport News – 12896 Jefferson Ave, Newport News, VA
• Bowditch Ford – 11291 Jefferson Ave, Newport News, VA
• Wynne Ford – 1020 W Mercury Blvd, Hampton, VA
• Barton Ford – 1600 N Main St, Suffolk, VA

 

[Basenji703]

Making the dealers tell Ford what they are selling for sounds like a great idea. I am hoping that Beach Ford will take the X plan. Hopefully one of the dealerships will bend. I would rather buy local than go to Richmond.

 

[Snakebitten]

The two trucks are really not for the same demographic market.

But that doesn't change the point I'm making.

To hope for Fathom success is not to root for the Slate to fail.
Or vice versa.

I abhor the culture we have embraced, and taking the same bait over and over is subjective laziness.

 

[Flash]

I hope Ford has better luck with this plan than they did with Retail Replenishment Program that focused solely on EVs....

https://fordauthority.com/2025/02/ford-ev-inventory-hub-system-scrapped-after-dealer-pushback/