Tim says fully loaded Fathom well below mid 30's

[atomguy245]

This vehicle will hit $40k REAL fast. Just watch and see.

$28,350 base
$ 2,500 destination
$ 3,500 ER battery (very conservative guess)
$ 2,000 for AWD
$ 1,500 all additional options you may desire
$ 2,500 sales tax (using our 6% rate here in KY)
$ 750 dealer fees/doc fees (typical for dealers around here)

Now you're at $41k and if you find a dealer who will sell at a discount you might get out the door for $40k. AND, this is likely NOT even a fully loaded Fathom. This is just ER battery, AWD, and one options package (they always have several packages to choose from on their vehicles).

The destination charge is about $1600 and already announced, so the base Fathom comes in just under $30k including destination. I agree that The Fathom pricing is going to ramp up quickly. I'd doubt a fully loaded Fathom ends up cheaper than a loaded Maverick.

 

[atomguy245]

Is Ford making the Fathom a premium product vs the Maverick or something more affordable?

 

[thum]

Fully loaded small trucks should be compared to each other.

The 2027 Maverick Lariat fully loaded should be the comparison to:



What we know so far about what the Fathom includes along with some options available to be ordered for it. Lariat Maverick feature listed first and if the Fathom has that feature:

AWD: Fathom available as an option.

Premium ActiveX trimmed seats: Fathom unknown

power driver/passenger seats: Fathom unknown

32-inch total screen tech layout (large touchscreen and digital cluster): Fathom Large 15.3" touchscreen, unknown about digital cluster but really hope it has that

360-degree camera system: Fathom unknown but really hope it has that

Ford Co-Pilot360 assist: Fathom unknown but really hope it has that

premium B&O sound system: Fathom unknown

ambient lighting: Fathom unknown

power-sliding rear window: Fathom unknown but I really don't care for it anyway

Box lighting, , bed tie-downs, and a modular bed rail system: Fathom unknown

400W 110V inverter in the bed: Fathom has Pro-Power AC outlet in Bed and more useful as they show it powering hair dryer and circular table saw

We know it has bluecruise capable. So that should mean 360 camera and co-pilot assist 360 are capable on every model. Might be turned off with software so they can ass it to a higher trim, but I doubt it.
Ambient lighting/seat upgrades/B&O are very likely in the higher trim. There is no reason not to do that.
Power sliding rear window I bet is gone due to mid-gate.

 

[mark]

From the sounds of it the base model has a lot. I’d bet the base is closer to a Larait than an XLT maverick.

I think the things you’ll see in the upgraded trim are things that are easily swappable:
-heated/ventilated/leather 8-way power seats (standard is only power driver and may have heated)
-upgraded sound system

Other individual options:
-7 year blue cruise plan
-4WD
-Extended range
-Appearance packages (blacked out or street-line) with larger wheels.
-colors beyond gray and white

Insulated glass could be standard/option or not exist.

I think midgate will be in all trims to simplify manufacturing and no option for glass roof or sunroof for same reason. I doubt there will be different shocks or lift like you’d see in a tremor package.

My reasoning is that the options don’t change anything on the front or rear castings. All of the options only change the middle casting which simplifies the factory.

This is consistent with the manufacturing process philosophy. Just a footnote: Joining the Mustang club qualifies you for X plan pricing, a well investeed $40 to control dealer greed. I spoke with two local dealers who will honor this if it is offered. Tim will honor it as well based on his comments in the past. You can wait to join until Ford states they will offer the plan. The purchase plan requires 90 days activation of memebrship before a sale. The way this is being handled, we will all wait more than 90 days from order until fulfillment. https://www.fordpartner.com/assets/pdf/PartnerPlanRules.pdf

 

[Flash]

Range anxiety is a major contributing factor in EV vehicle purchase decisions.

No way in hell is Ford going to put the Fathom up for sale with a battery range in the 200’s. It’s just not going to happen.

And as mentioned, they have already stated that the battery range will have a three in it.

Bob

Not to single out Bob, but these are the posts I will remember and bring back from the dead when Ford releases actual battery range numbers.

We have a pretty good idea it's a 57 kwh LFP pack for standard range. 300 miles divided by 57 kwh equals 5.2 miles per kwh...

This is why I think you're wrong... Physics...

I expect the real range of the standard range pack at 57 kwh to be more like 200 ish. That is more like 3.5 mi per kwh. I don't think above 4.0 mi per kwh is realistic.

That is also why I think a low $30k price for extended range pack is realistic, say a 75+ kwh pack that at 4.0 mi per kwh gets 300 mi of range on paper.

Industry numbers for 2026 say 1 kwh of LFP chemistry costs $150. So going from 57 to 75 is an additional 18 kwh. So $2700 in cost to Ford, say an extra $3,000 to a customer. So $29,900 becomes $33,000. Seems plausible.

And if you have range anxiety, spend 10% more. For those of us who don't have range anxiety, we can save $3,000. I think that's a win-win for everybody.

And For fun, Bob you can bring this post back from the dead when the numbers are released and I am wrong

 

[mark]

I saw the same cost per kwh, came to the same conclusion. The post by Alan admitted the 200’s for the entry level range. AWD and batteries are lot easler to add in a trim for this vehicle than doubling up towing capacity. The spokesperson from Ford said this is not a work truck for a farm or to tow a full size RV.

 

[bob zimmerman]

Not to single out Bob, but these are the posts I will remember and bring back from the dead when Ford releases actual battery range numbers.



And For fun, Bob you can bring this post back from the dead when the numbers are released and I am wrong

Well I’ll forget about this thread by tomorrow so no I won’t bring it back, but you can.

In the podcast he specifically says they want a 3 in the miles per charge. I didn’t say 3, he did. So I’m just going with that.

If the Fathom comes out with 230 miles per charge, the forum will blow up with people freaking out about range anxiety and frequent charging. I’ve been reading the lightnoing forum for an awful long time so I have a wee little bit of feedback from the EV crowd. I don’t own one yet so there’s that too.


It’s great that you don’t have range anxiety, but it seems most people do, even if it’s an emotional thing. It exists and is a pretty substantial hinderance for buyers. At the very least, longer range means less stops which is also something people seem to have a hang-up with.

It’s similar to the excitement Maverick owners get when they can go 500 miles between fill ups Even if we never do that in a single trip.

To sell more Fathoms, they need to remove objections/obsticles to would be buyers.
Bob

 

[Snakebitten]

Well I’ll forget about this thread by tomorrow so no I won’t bring it back, but you can.

In the podcast he specifically says they want a 3 in the miles per charge. I didn’t say 3, he did. So I’m just going with that.

If the Fathom comes out with 230 miles per charge, the forum will blow up with people freaking out about range anxiety and frequent charging. I’ve been reading the lightnoing forum for an awful long time so I have a wee little bit of feedback from the EV crowd. I don’t own one yet so there’s that too.


It’s great that you don’t have range anxiety, but it seems most people do, even if it’s an emotional thing. It exists and is a pretty substantial hinderance for buyers. At the very least, longer range means less stops which is also something people seem to have a hang-up with.

It’s similar to the excitement Maverick owners get when they can go 500 miles between fill ups Even if we never do that in a single trip.

To sell more Fathoms, they need to remove objections/obsticles to would be buyers.
Bob

I was once an EV contemplator. Had never owned one, but was definitely being drawn.
Range opinions then, vs range opinions now that I'm on my 3rd EV?

They, my range opinions, have changed dramatically.
It's not that range became less important, but it absolutely causes zero anxiety. But NOTHING anyone could tell me or I read could have gotten me from where I started to where I am now, regarding. It simply took personal experience.

I do completely understand how important that number 3 is, in this context. Especially if Ford is banking on converting ICE buyers.